Seasonal holidays and festive excitements are a no-fail and the best time to boost sales through appealing campaigns to capture your audience's attention. Callie Mask launched its 4-ply surgical face masks Hari Raya Festive Edition in three colours: Evergreen, Rule the night and Neutral Beige, to celebrate Hari Raya 2022 fashionably safe. The immersive content was displayed with a Naked Eye 3D display in the heart of Kuala Lumpur's city centre in a prime location. The brand featured a festive-themed animation aptly crafted and paired with music that evokes a sense of Hari Raya nostalgia.